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A conversion-focused Kajabi website designed to clearly communicate the offer, guide the right audience, and create a smoother path from first visit to action.
I focused on the website structure, user journey, visual presentation, and key conversion points to make the experience both polished and purposeful.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why do so many law firm websites look exactly the same?
Dark blue.
Courthouse imagery.
Scales of justice.
A serious-looking attorney standing in front of a city skyline.
It signals “law firm” immediately.
But does it actually make the firm more trustworthy?
We’ve been redesigning LegalPeel, our studio focused specifically on the legal industry, and this is one of the directions we’ve been exploring.
The goal isn’t to make legal feel less professional.
It’s to see how far we can move away from the usual visual language without losing the credibility a law firm needs.
This is where the homepage is heading.
Would this direction make you trust a legal-focused company more, or has it moved too far away from what you expect from the industry?
I wanted to create something that felt like a real fashion brand had already existed for years.
Not just a homepage. Not a collection of pretty screens. An actual store, with its own identity, imagery, products, interactions and all the small details that make a website feel complete.
That idea became NARROWFORM.
I created the brand and name, developed the art direction, produced the fashion and product imagery, designed the entire interface and shopping experience, and built the website myself.
I wanted the concept to hold up beyond the first impression, so I built the experience all the way through:
Product discovery
Product pages
Cart interactions
Checkout
Simulated payment
Cookie consent
Responsive layouts
Mobile interactions
And the smaller interface states throughout the experience
The imagery was created specifically for NARROWFORM using generative tools, then refined and directed to fit the same visual language as the website.
The result is a complete fashion e-commerce concept that you can actually explore.
This is probably the most involved project I've made so far, because I wasn't trying to design a website around an existing brand.
I wanted to create the brand, then build the website that belonged to it.
Creative work
I created two design versions for this swimwear store owner client. Both are elegant and attractive with lots of white space. The brand is all about exclusiveness, elegance, and subtle details. Which one do you think is better?
4 voted
50%
4 voted
50%
8 votes
Closed
Creative work