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Luxe House Cleaning is a self initiated website concept created to explore a more elevated approach to the typical home service website.
The concept was designed around a fictional premium residential cleaning company, with a focus on making the experience feel polished, trustworthy and incredibly easy to use.
I created the visual direction, website structure, responsive layouts, service presentation and customer journey from first visit through to requesting a quote.
The design uses a warm neutral palette, editorial typography and clean layouts to give the brand a premium feel without sacrificing usability.
This is an independent concept project created to demonstrate my approach to small business web design and responsive UX.
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A few recent projects that made it out of Figma and into the browser 👀
The transition from that portrait hero into the stacked device mockups is smooth, curious how much of the three.js layer is custom versus a library like R3F.
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
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01 is perfect
One of the fintech products I worked on earlier this year.
I helped the team reshape the user experience, making the product easier to understand and navigate without adding unnecessary complexity.
I documented the thinking, decisions, and work in a case study.
Take a look and let me know what you think.
https://contra.com/p/7eYeXerB-swychr-rebuilding-a-global-payments-experience?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=blissdezigns
Excellent work !