Creating 'Velum 37': A Luxurious Perfume Brand IdentityCreating 'Velum 37': A Luxurious Perfume Brand Identity
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Andreu Martínez
• Apr 27
I've been working on a personal portfolio project and wanted to share how it's coming together. The idea was to build a complete brand identity for a fictional luxury perfume house — not just the logo, but everything: naming, visual identity, bottle design, packaging, campaign direction and brand guidelines.
The brand is called Velum, and the fragrance is Velum 37. The universe is dark and mythological, and the number 37 is the emotional core of everything — embossed in the glass, in the campaign, in the logo, in the box.
For the campaign photography I used AI with very detailed prompts, trying to get something that felt like a real niche luxury campaign. The model, the bottle, the night billboard with the car passing by...
What do you think of the creative direction? Does it feel like a real brand to you?
brandingvisualidentityartdirection
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