153 pts and top 5% of creatives on Contra !!!! Grateful for every client who trusted me with their brand, this one's for you. If you're looking for a designer for branding, UI/UX, packaging, or marketing design, I'd love to connect. Drop a comment or send me a message, let's build something great together. 👉 contra.com/molly_mittal_tyipqwoo If you've worked with me or follow my work, sharing my Contra profile goes a long way. Every referral and follow helps me reach the next brief. Appreciate you 🙏

Congratulations!

Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo.

For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product photography, and a cohesive family of blends.

The original identity already had its own personality, color story, typography, and visual direction. For this expansion, I focused on translating that foundation into a product line that felt cohesive, elevated, and true to the brand’s story.

I wanted each product to feel distinct while still belonging to the same brand world. Traditional, warm, elegant, and rooted in cultural storytelling.

The goal was for the new line to feel like a natural next chapter. Fresh, but still familiar.

This is my favorite part of brand design. Creating a system that has enough personality to be memorable, but enough flexibility to grow with the business.

What a nice!