BEYOND CAPSULE — Brand Identity, Packaging & Art Direction

Know what is inside.

An independent identity for a fictional US-market supplement line, developed from the information on the label outward.

The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.

01 / Collection and detail. The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.

02 / From 3D to packaging. The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.

03 / Editorial and applications. The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.

Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio. Tools: Blender and Higgsfield. Motion assembled in Higgsedit.

Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.

I love how you pair the colors

I stopped making files and started making systems. One Houdini scene, one switch: floral, stone, dragon. Every product drops into the same room, the same camera, the same light. The only thing that changes is where the switch points. How do you handle variations, one scene or one file per product? https://contra.com/p/cvXglUcM-product-film-retractable-shelving?r=oscar_romero_0l59be1e

One parametric scene wins every time once a client asks for a fourth variant, that's usually the moment a per-product file approach starts costing real hours. Does the switch just swap materials and geometry, or does lighting need any tweaking too when you flip between floral, stone and dragon?