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Why do we still associate models with flawless, conventional beauty? đ
Recently, I've noticed more campaigns featuring faces with distinctive, memorable characteristicsâand they leave a much stronger impression. A great model shouldn't outshine the product but should enhance its story, personality, and uniqueness. In advertising, what people remember isn't always perfectionâit's character.
Do you think distinctive features could become the next beauty trend?
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BRAYD: The Braided Focus Flame đĽ
BRAYD is an original mascot created for BURN THE TASK, a fictional productivity ritual brand built around focus, completion, and quiet discipline.
Rather than designing a cute candle character, I built a full mascot system around one clear visual behavior: focused time burns into completion. BRAYD is a braided wick core inside a faceted wax body. As a task progresses, the wick burns down, the wax form changes through clear stages, and the final braided strand becomes a checkmark.
The mascot was designed to stay recognizable across every touchpoint, from the custom wordmark and hero poster to the sticker system, focus ritual packaging, burn sequence, and consistency board. Every asset uses the same visual DNA: the same braided wick, the same faceted wax body, the same angular flame, and the same final checkmark.
This project explores how a single mascot can become the face of a fictional productivity world by turning an abstract idea, focus, into a visual ritual.
Character Brief
Name: BRAYD
Role: The Braided Focus Flame
Personality: quiet, intense, disciplined, stubborn, focused, and encouraging without being soft.
BRAYD does not rush you and does not distract you. He simply burns with you until the task is done. His braided wick represents focused effort, his faceted wax body represents pressure and progress, and his final checkmark represents completion earned through attention.
Recraft Project
Explore the full project here:
Applications Included
The BRAYD system includes a custom name logo, hero poster, sticker pack, focus ritual packaging, burn to checkmark sequence, and a final consistency board showing the mascot across multiple moments and touchpoints.
Proof of Consistency
Same wick. Same facets. Same flame. Same final checkmark.
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #DesignChallenge #BrandDesign #ConceptArt #MotionDesign #GraphicDesign #MascotSystem #ProductivityDesign #DigitalArt
Nice
Which visual design style do you prefer? Help me decide.
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30 votes
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Option 1
⢠Jul 3
AI Generated Adidas Brand Film | Luxury Product Commercial Need a premium AI commercial that looks like a luxury brand campaign?
I create cinematic AI advertisements, product commercials, brand films, and hyper-realistic CGI animations for businesses, startups, agencies, and personal brands.
â Hyper Realistic AI Visuals
â Luxury Product Commercials
â AI Video Generation
â Cinematic Storytelling
â Motion Graphics
â Social Media Ads
â Storyboarding
â Product Launch Videos
â Commercial Color Grading
Let's transform your product into a premium cinematic experience.
Created by CGIS Studio
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