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Project Overview:
This project highlights the technical precision and geometric craft behind a modern, high-end car brand identity. Designed on a structured drafting grid, the goal was to create a clean, iconic silhouette that translates seamlessly across high-performance vehicles, digital UI, and physical merchandise.
Design Methodology & Details:
Mathematical Precision: Utilizing architectural drafting lines and golden-ratio circles to establish perfect balance, symmetry, and visual weight.
Monochromatic Impact: Built purely on a high-contrast black-and-white palette to ensure instant brand recognition without relying on color variations.
Scalable Vector Construction: Crafting crisp, resolution-independent vector paths ready for engineering applications, metallic badges, print layout, and digital platforms.Deliverables Included:
Primary Vector Logo (AI, EPS, SVG) and High-Resolution PNGs
Icon & App-Badge Adaptations
Grid & Proportion Guidelines
Font & Spacing Style Note
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
One Logo a Day | Exploring Geometric Expression
For one month, I challenged myself to design a logo every day. These four favourites share a distinct visual language: bold monochrome shapes, precise geometric construction, and playful use of negative space.
Circles, semicircles, and elongated verticals become the building blocks for expressive symbols. Rounded forms soften the heavy black silhouettes, while repetition creates rhythm and movement. Elsewhere, sharp diagonals and dramatic shifts in thickness introduce a more angular, architectural character.
The series explores the boundary between abstraction and recognition, suggesting familiar objects and gestures through a small number of carefully arranged shapes. Visible construction grids reveal the relationships behind each mark, showing how proportions, alignments, and curves hold the compositions together.
Working entirely in black and white places the focus on form. Each design becomes an exercise in creating personality and visual impact through silhouette, contrast, and space.
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
A or B? Curious to hear your thoughts!
36 voted
90%
4 voted
10%
40 votes
Closed
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!