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One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Nice work, you are best!
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
That’s a really insightful observation.
It’s interesting how visual engagement can create the illusion of effectiveness while actually suppressing interaction. When aesthetics dominate attention without guiding action, usability silently degrades.
Did your redesign focus more on...
Letting the analytics override your ego and pivoting to function over aesthetics is the right move, the minimal v2 looks way more client-friendly.
Great points Alice, focusing on showcasing work 👍
lovely work!!
The network for creativity
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