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Taste Test
Same brand. Two completely different directions.
For VELTRIX, I explored:
1: Bold, technical, performance-first
2: Minimal, editorial, luxury-first
The goal wasn’t just to make both look good. It was to see how design changes the way a Shopify brand is perceived.
Which direction works better: 1 or 2?
3 votes
Ends in 1d
Going with One. A name like VELTRIX already reads technical, so the bold dark layout backs up what the name is promising. Two is beautiful but it could pass for a dozen other minimal lifestyle brands.
dark one is looking more elegant..
Nice design !
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