Same brand. Two completely different directions. For VELTRIX, I explored: 1: Bold, technical, per...

Same brand. Two completely different directions. For VELTRIX, I explored: 1: Bold, technical, per...Same brand. Two completely different directions. For VELTRIX, I explored: 1: Bold, technical, per...

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Taste Test

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Asif Younas

pro

• Sep 9

Same brand. Two completely different directions.

For VELTRIX, I explored:

1: Bold, technical, performance-first 2: Minimal, editorial, luxury-first

The goal wasn’t just to make both look good. It was to see how design changes the way a Shopify brand is perceived.

Which direction works better: 1 or 2?

Shopify Design ecommerceredesign shopifydeveloper

8 voted

89%

1 voted

11%

9 votes

Closed

Rafee Alam

pro

• Sep 9

Going with One. A name like VELTRIX already reads technical, so the bold dark layout backs up what the name is promising. Two is beautiful but it could pass for a dozen other minimal lifestyle brands.

Asif Younas

pro

• Sep 10

Exactly. That’s what I like about One too. The visual language feels much more aligned with the VELTRIX name, while Two could fit a lot of premium lifestyle brands.