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Developed visual content for Edusey Kids, an online education platform for children aged 2–6. The project included a promotional video, branding elements, and social media content designed to communicate the platform’s educational programs through a warm, playful, and trustworthy visual identity.
Designing for 2-6 year olds is really designing for two audiences at once - the kid responds to the colour and the motion, but the parent is the one reading trustworthy. Did those two ever pull against each other in the system?
Absolutely. The key was balancing playful visuals for kids with a clean, structured design that feels trustworthy to parents. That balance became a core part of the visual system.
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“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
I love the colors!
I love it
Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more personality, stronger visual tension, and a much better chance of stopping the scroll. It feels more distinctive and memorable while still communicating the skincare message clearly.
Safe or bold, which one actually makes you stop scrolling? 🤔
Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.
Bold: the same idea, redesigned with attitude. 💅
25 voted
32%
53 voted
68%
78 votes
Closed
BOLD is better