We recently wrapped up this branding project. The focus was on building something calm, consisten...We recently wrapped up this branding project. The focus was on building something calm, consisten...
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The focus was on building something calm, consistent, and flexible enough to live across product, marketing, and future iterations — without trying to shout for attention.
Sharing it here and curious to hear your take.
What’s the hardest part of branding for you — the first concept or the long-term consistency?B
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
I'm excited to share the full case study from our collaboration on the Unik Mindz logo design and branding, completed in August 2026.
Unik Mindz is a creative design studio born from the legacy of the Unik family brand. Founded on the belief that every idea begins with a unique mind, the studio needed an identity that could carry that message and become the face of the brand.
The logo draws inspiration from Michelangelo’s The Creation of Adam, focusing on the idea of connection. It captures the moment two minds meet to create something greater, reflecting the brand’s conviction that meaningful creativity starts with connection.
We wrapped the project with a clear system and guide for how the brand assets should be used going forward.
Want to work with us? Send a DM or email to info@donatus.agency