Client’s choice vs. Designer’s choice 👀

I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.

These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.

The interesting part? My client chose Concept 1. I chose Concept 2.

Now I’m curious what other creatives think.

Which direction would you choose — 1 or 2? And why?

Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.

Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.

A few more pieces from my work on Sync’s identity.

The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.

The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.

Here’s a closer look at how it works across the layouts.