Brazilian Burn Brand Identity: Fire, Flavour and BelongingBrazilian Burn Brand Identity: Fire, Flavour and Belonging
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Brazilian Burn translates the warmth of Brazilian cooking into a brand identity built around fire, flavour and belonging.
The project connects brand strategy with a visual language rooted in the ember. Expressive lettering, a compact BRN signature and a palette of ember red, bone white and charcoal carry that idea across packaging, campaigns and digital applications.
The full case study is now on Contra, documenting the strategic foundation, creative direction and design decisions behind the identity. Explore the full Brazilian Burn case study below
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Creatives on Contra have earned over $150M and we are just getting started