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Title: AI Activewear Transformation Campaign
Role: AI Creative Expert | Prompt Writer | Video Editor
Brief:
A suite of direct-response AI video creatives produced for activewear marketing campaigns. I led the prompt engineering, visual generation, and post-production editing to create photorealistic "POV transformation" hooks. By pairing relatable fitness journey narratives with seamless match-cuts and trending audio syncing, these assets deliver high-retention top-of-funnel ad performance without the overhead of traditional video shoots.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
AI is making it easier for anyone to create designs.
But not everything should be DIY.
I used the same prompt on Claude, ChatGPT, and Figma Make.
Three different results.
If you’re not a designer, how do you know which one is actually good?
How do you know what hurts usability, accessibility, or conversion?
That’s why professionals exist.
AI is a great starting point, but expertise is what turns an AI-generated design into a product people actually enjoy using.
Even if you start with AI, let an expert refine it before you launch.
👇 Which one would you choose? Claude, ChatGPT, or Figma Make?
Great job 👏
Human by Design
Human by Design is a cinematic short film that explores the quiet rituals behind creative work. The film follows an editor immersed in his work as fatigue gradually sets in. At the same time, a cup of coffee is slowly taking shape, unfolding alongside his creative journey. As both processes reach completion, he pauses, picks up the coffee, and returns to his work with renewed focus.
Built using Envato stock assets as the foundation, every creative decision, from shot selection and pacing to sound design and color progression, was carefully shaped to transform individual clips into one cohesive story. The result is a reminder that while creative tools can accelerate the process, it is human judgment, intention, and taste that give the work meaning.
Credits:
Editor Footage: DC-Studio
Coffee Footage: KinoMaster, gvalia1, Tanarch, adi413114, Aretem_ka, Pressmaster
Atmospheric Footage: BlackboxGuild, KinoMaster, Artfotodima, Grey_Coast_Media
Music: Magnetic Tune
Sound Effects: Sounddogs, Hollywoodedge, Pro Sounds, Cinematic-Sound- Design, Mountainaudio, SoundJay
This is a great reminder that editing is about storytelling, not just assembling clips. Loved how the pacing and sound design tied everything together.
New resource: Auria AI Rebuild Prompt ✦
I turned the complete Auria homepage into one detailed prompt for Codex and Claude Code.
Auria is a luminous Framer template created for modern service businesses, wellness brands, and productized offers.
Usually $19. Free for anyone who supports Auria on its Framer Marketplace page.
Get the prompt:
https://startfrom.co/templates/auria
Created with Framer, Midjourney, Claude Code, and Codex.
Rebuilding a whole landing page with just one prompt is such a cool experiment, Alex! Did Claude Code manage to handle the Framer-specific layout structure well on the first try?
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