Zavaar Shah
I turn GenAI prompts into scroll-stopping e-commerce ads
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Title: AI Activewear Transformation Campaign
Role: AI Creative Expert | Prompt Writer | Video Editor
Brief:
A suite of direct-response AI video creatives produced for activewear marketing campaigns. I led the prompt engineering, visual generation, and post-production editing to create photorealistic "POV transformation" hooks. By pairing relatable fitness journey narratives with seamless match-cuts and trending audio syncing, these assets deliver high-retention top-of-funnel ad performance without the overhead of traditional video shoots.
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Project Title: AI-Generated UGC Multi-Format Compilation
My Role: AI Creative Expert, Prompt Writer & Video Editor
Overview
This compilation showcases a high-performing suite of modern, AI-generated User-Generated Content (UGC) formats engineered for direct-response marketing and e-commerce conversion. The reel highlights three distinct, high-retention creative frameworks designed to scale ad campaigns natively across social platforms: Podcast Style, Street Interview Style, and Viral Hook Style.
Key Contributions & Technical Scope
Advanced Prompt Engineering: Crafted hyper-detailed structural, cinematic, and narrative prompts across cutting-edge AI video and image generation platforms to simulate organic human expressions, natural product interactions, and realistic lighting.
Format Diversification:
Podcast Style: Built authentic conversational clips and interview setups tailored for wellness and lifestyle brands.
Street Interview Style: Engineered dynamic urban reaction sequences that capture the look and feel of organic consumer reviews.
Viral Hook Style: Developed thumb-stopping visual openers designed specifically for top-of-funnel ad performance and pattern disruption.
Video Editing & Optimization: Handled full post-production, including tight pacing, native text-overlay placement, and high-contrast commercial design aesthetics to maximize viewer engagement and retention from the first second.
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Project Title: eComrads Platform Promo: AI-Driven UGC Generation
Role: AI Creative Expert & Video Editor
Overview:
This promotional asset was developed to highlight the core value proposition of the eComrads automated content generation platform. The video effectively positions the software as the ultimate solution to the high costs of traditional user-generated content (UGC).
Execution & Highlights:
Narrative Design: Crafted a fast-paced, problem-solution hook (text message intro) that transitions seamlessly into a clean, intuitive UI walkthrough.
AI Prompt Engineering: Utilized advanced artificial intelligence image and video generation platforms to create the featured lifestyle and product application clips. This required engineering hyper-detailed structural, cinematic production prompts to ensure photorealism and authentic human movement.
Marketing Optimization: Applied modular user-generated content (UGC) frameworks designed for direct-response marketing architectures to ensure the final video outputs look native to platforms like TikTok and Instagram Reels.
Aesthetic: Maintained a clean, minimalist, and high-contrast commercial design aesthetic throughout the edit to elevate the brand's premium feel.
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eComrads — "Avatars for Ads" Feature Demo
Role: AI Creative Expert & Video Editor
Produced a 26-second product demo showing how eComrads turns a digital avatar and a rack of product photos into full fashion ad campaigns. The video pairs finished editorial-style AI outputs with the actual generation UI, walking viewers through the workflow upload avatar, upload product, generate while bold text callouts punch up each beat for a fast, social-first cut.
What I did:
Generated the AI fashion campaign outputs (avatar + product → editorial-style ad imagery) used throughout
Structured the edit to alternate between finished creative and the underlying product UI, so the video doubles as a feature explainer
Added and timed the bold typographic callouts ("You Won't Believe!", "Best for Avatars/Ads", "Create") to the cut
Edited pacing, transitions, and final 1080p export, publish-ready
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eComrads — AI Ad Creative Showcase Reel
Role: AI Creative Expert & Video Editor
Produced a 50-second promo reel demonstrating the range of ad creative eComrads' AI studio can generate from studio product photography and lifestyle/hero shots to UGC-style testimonial videos and static carousel ads. I art-directed the AI generation across each format, curated the strongest outputs, and edited them into a single cohesive video with pacing, transitions, and audio sync built for social and marketing use.
What I did:
Art-directed AI image and video generation across multiple ad formats (product shots, lifestyle scenes, UGC creator videos, static ad slides)
Selected and sequenced outputs into a narrative that shows platform range at a glance
Edited the final cut, pacing, transitions, sound design
Delivered a polished, publish-ready 1080p asset
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