aligné — Activewear E-commerce Design & Art Direction

DESCRIPTION aligné is a women’s activewear concept for Pilates, barre, tennis and the gym. The project brings together a complete e-commerce experience and a distinct visual world for the brand. The desktop and mobile store includes a homepage, shopping pages and detailed product pages. Clear layouts make it easy to explore the collection, while thoughtful art direction gives the experience the considered feel of a studio. From the online store to campaign materials, each element is designed to feel connected to the brand.​​​​​​​

VISUAL IDENTITY The visual direction brings together styled looks, original imagery and carefully composed mockups to present the activewear across the project. Each visual focuses on the garments, their details and the feeling of movement. AI-generated imagery and custom mockups extend the art direction across email campaigns, social media content and advertising creatives. Together, the store and campaign materials create a cohesive presentation of aligné across digital touchpoints.

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