How do you design a store when every product is black? That was the challenge behind VAEL, a brand selling 15 pieces in two editions: Onyx and Contrast.
With no colour to guide shoppers, the design had to do it. Bold condensed type sets the tone, clean outlines show what's selected, and one soft pink highlights sales and rewards.
I designed 20 screens for desktop and mobile, in light and dark mode, from the homepage all the way to checkout.
The result is a store as sharp as the product, and easy to shop. Live demo: https://claude.ai/code/artifact/4e953fd5-47c5-4429-ae8f-e6550690f47b
An exploration of experimental graphic design, sculptural form, and architectural minimalism.
PAPER MONOLITH transforms the delicate nature of paper into a monumental visual statement. Inspired by origami geometry and contemporary architecture, this concept combines intricate folded structures, sophisticated typography, and refined editorial composition.
Created for 1286 CRAFT, the project explores the contrast between softness and strength through ivory-toned sculptural forms, realistic CGI aesthetics, precise geometric detailing, and a minimalist Swiss-inspired design approach.
The accompanying cinematic motion design brings the composition to life through subtle unfolding movements, atmospheric lighting, and elegant visual storytelling.
Creative Direction: Experimental Graphic Design, 3D Art Direction, Editorial Typography, Conceptual Design, Architectural Visualization, AI-Assisted Visual Design, and Cinematic Motion Design.