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It's not a wordmark.
It's a grid, proportions, and 47 versions that looked "almost right."
Btw it was rejected.
x _ x
💯 This deserves to be featured! Fantastic creativity and execution. 🔥✨
Thank you!🙏
Love this!
Thanks, Sharon ❤️
REJECTED? nonsense. What did they end up going with?
it happens
Here’s the direction they ultimately chose 🚀
The grid work on the right tells the whole story. Clients reject things that took 47 versions for the same reason they skip past the best frame in an edit. Sometimes the work is just too considered for where they are.
for what it's worth, i think it's fire!
This looks great, don’t know why they rejected though
Thanks, I attached it in the comments
I think it looks amazing. Sadly, some of the best projects end up living forever in the "rejected" folder. Oh well! 😄
Thanks, another day in the office 😂
😂 👍 we'll be fine
It really amaizing
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I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project.
It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand.
I’d be curious to hear your thoughts on the result. 😊
As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍
A beautiful branding project we worked on for Anovia, designing a new brand identity for them, which then translated into a website design and development in Framer
Well done 👍
🃏 Have you ever played Mafia?
Did you know it's also played professionally – with rankings, federations, and tournaments all over the world?
"Mafia" – a team psychological, turn-based, role-playing game with a detective plot, simulating the struggle of an informed organized minority against an unorganized majority.
Some time ago, I developed the identity for one of the Mafia game federations.
The logo was built around the symbolism of the game itself:
🔴 10 players seated at a round table
🔴 two teams divided by color – black (the Mafia) and red (the citizens)
🔴 the key roles: the Don leading the "black" team and the Sheriff leading the "red"
The goal was to capture the whole essence of the game in one clean mark – conveying both the drama of the confrontation and the clear structure around the table.
So which side are you on — the Mafia or the citizens? 👀
I love Mafia, although I've only played it three times in my life 😄 So I'm more of a spectator than a player)))
I really like the logo concept. It's very creative, and I love the deeper meaning behind it!
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