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Hello everyone. I'm working on a novel, book cover and copyright. I've come up with two book cover, still trying to decide which fits best. You can drop your opinion on which picture you think looks better
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Safe or bold, which one actually makes you stop scrolling? 🤔
Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.
Bold: the same idea, redesigned with attitude. 💅
25 voted
32%
53 voted
68%
78 votes
Closed
Definitely bold! That redesigned typography adds so much personality and immediately stops the scroll. Safe just gets lost in the feed these days.
I wanted to play with a simple idea:
Write less. Say more.
So I experimented to build a little lettering system where each letter is missing a piece but hopefully, your brain fills in the gaps anyway.
Because good communication doesn't always need everything spelled out.
And, as a copywriter, I feel slightly obligated to believe that. :)
This looks like the from the movie Arrival👀
Are clients always right? 😀
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.
Give me your worst client feedback you have received throughout your design career. 😁
Don't want to jinx it ,but so far my clients have had reasonable comments, and often brings in a new perspective, that in the end strengthened the concept.