From my notebook's sketch to a brand's actual logo working on the brand identity for Lovi till playing around with the branding for Lovi ( fun ,cozy little candle brand), but I kind of loved how the logo turned out. Lovi is a cozy, artisanal candle brand characterized by a warm, dreamy aesthetic and a deeply personal touch. Its visual identity centers around a fluid, hand-lettered script logo featuring organic, sweeping curves .

Interesting that the final kept the sketch's looseness but tightened the one thing that mattered: the L now loops back under the word instead of dangling off the left edge, which is what makes it sit on a label. Did the pen version ever go through a fully clean vector pass, or...