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The votes are in — and we're so grateful for every single one of you who participated in our Taste Test.
Check In won. But honestly, so did we.
Hotel Parallasse started as a conversation between our team — what if we gave ourselves the brief, the creative freedom, and a tight sprint to see what we could build together? No client approvals. No scope creep. Just a shared vision and a deadline we set ourselves.
What came out the other side is some of the work we're most proud of. A full boutique hotel brand for a place that doesn't exist — identity, illustration, AI-directed imagery, collateral — all built in a focused creative sprint that reminded us why we do this.
This is what happens when a team that genuinely loves the craft gets out of its own way.
We hope you love Parallasse as much as we loved building it.
Such amazing work by the entire team, @Afton & Sebastian | Regent Park
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Surreal Floral Collection
abstract floral visuals with blur, glow, distortion, and fluid color transitions
Soft, a bit unreal
Available for download on my profile
looks fantastic 👌
Most founder/brand websites have one of two problems.
a). They're either beautiful and say nothing.
b). or they say everything and feel like nobody.
You hired a great designer. The gradients are immaculate. The font is Papyrus (to your Avatar). It's doing its best.
But anyone who lands on it can't tell what you actually do or why they should care.
Or you used a template. GPT wrote the copy. It's "conversion optimised."
It's also indistinguishable from the 47 other websites in your space:)
Here's what nobody tells you:
Personality isn't the thing you add after the strategy is done.
Personality IS the strategy.
Last year we worked on a premium agave spirits brand called Dulce Oro and the brief we worked on wasn't "make it look expensive."
It was to make someone feel something before they even read a word.
So we didn't start with design.
We started with story.
Who is this bottle for? What world does it live in? What does it feel like to open it at 11pm on a Tuesday because you earned it?
That story became the architecture.
The architecture became the copy.
The copy became the design.
And the design became a website that doesn't just look premium, it converts like one.
TL;DR:
Your website isn't a brochure.
It's your best salesperson, working 24/7, in every timezone.
The question is: does it sound like you?
Or does it sound like everyone else who also used Claude to write their homepage?
Nice.
A booklet design, accompanying his latest poetry collections, along with a bookmark and a postcard.
We sought to subtly highlight the sense of space found in the themes Karin explores: nature and solitude.
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