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Case Study Xbox Logo Redesign
The Box Concept: This redesign challenges the long-standing circular Xbox emblem by reconstructing the mark into an actual three dimensional box or a cube shape aligning the visual identity directly with the brand name itself.
Design Rationale:
The Current Xbox logo is sphere a green circular orb with a swoosh. While iconic there's a fundamental disconnect: the brand is called "Xbox" yet its a symbol has actually represented a box. a Sphere communicates motion, energy, and continuity but not the literal geometry the name promises.
social media post for x box
The name-geometry argument is a fair one, but a sphere has a quality a cube doesn't: it reads the same from any angle, which is why it survived twenty years of being animated, embossed and stamped on controllers. Once the mark is a box in perspective, every application has to...
rotational neutrality isn't the only reason the sphere lasted twenty years — it also had massive installed-base inertia. A new mark doesn't carry that, so the comparison isn't perfectly symmetric. But that doesn't invalidate the core point; it just means the cube needs to earn...
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Love this, Karan 🔥
Pixelcore — AI & Technology Landing Page 🤖⚡
Pixelcore is a futuristic landing page concept for an AI-powered technology company focused on automation, data, integrations, and digital product development.
The goal was to communicate innovation and technical expertise without falling into the typical dark, overly complex AI aesthetic. The visual direction combines a clean monochrome interface with bold orange accents, pixel-inspired typography, and playful 3D technology objects.
Special attention was given to:
• a dynamic hero composition built around 3D tech visuals and strong typography;
• a distinctive orange accent system that guides attention toward key actions 🟠;
• pixel-inspired typography that reinforces the digital and technological character of the brand;
• 3D objects representing AI, automation, analytics, hardware, and connected technology;
• clear CTAs that make the next step immediately visible;
• service cards for AI Automation, Data Insights, Integrations, and Product Design;
• trust elements and performance metrics that support the company’s positioning;
• responsive mobile layouts that simplify the composition while keeping the same visual identity 📱;
• a modular visual system that could easily scale across services, case studies, and additional landing pages.
The result is a clean but expressive digital experience that makes an AI company feel innovative, approachable, and visually memorable — without sacrificing clarity or usability.
Looking to create a distinctive website for your AI, SaaS, or technology product?
Let’s turn complex technology into a digital experience people instantly understand ⚡
Wow! How did you approach balancing all the 3D elements without making the hero feel too busy?
Brooklyn Nine-Nine, Boyle’s Food Truck visual identity
The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!
The idea was simple:
What would Boyle’s food truck look like if it were a real Brooklyn food truck?
I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.
I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.
The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.
And honestly, fictional brands are some of my favorite design exercises.
There’s already a story, a personality and an audience.
The fun part is figuring out:
What does that look like?
Creativity at its Peak