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SANCTUARY is a premium urban bathroom network that redefines one of the most overlooked aspects of city life — dignified, clean, and beautifully designed public restrooms, available on demand. In a world where cities offer everything, the most basic human need remains an afterthought. SANCTUARY changes that. Not by improving existing infrastructure — but by creating an entirely new category. Because nature calls everywhere. And now, finally, there's somewhere worth going.
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Love the clarity in positioning here. Creating a new category instead of improving the old one is a bold move. The narrative feels intentional and differentiated.
I tried to experienced something similar in a Cocoa Sisters branding project, where perception and positioning shaped...
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This is a thoughtful brand design. I love the uniqueness of the logo; the color palette works best for a clean and surreal brand. Well-done
Great work Marta
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Taking the colour palette straight out of the imagery is key 🔑 - love it
KILN - CONTEMPORARY CERAMIC STUDIO BRANDING.
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love the type !
Pelagos is a premium underwater fine dining concept built around depth, silence, and controlled luxury.
The identity avoids literal marine symbolism and instead focuses on architectural calm, restrained typography, and a refined color system inspired by deep water tones and warm interior light.
The visual language reflects the restaurant’s atmosphere-immersive, quiet, and precise. From the serif typography to the muted mineral palette, every element supports the idea that dining here is not transactional, but experiential.
Pelagos positions itself as a destination, not just a restaurant. Depth is not decoration- it is a state.
The Pelagos concept is stunning — avoiding obvious marine clichés and going with architectural calm is such a sophisticated choice. The color palette and restrained typography give it a genuinely premium feel. Would love to dine here!
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