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a few more Hando branding visuals, made with Envato :)
In a world where AI can generate almost anything, what makes creative work memorable isn't the tool. It's the person deciding why it exists, what it should...
That muted stone palette carried across every touchpoint is what makes Hando read as a world, not just a logo.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Creating a brand identity for Scrib - A Journaling App
I liked the title 'Human by Design' for this @Contra HQ x @Envato challenge. I thought why not create something that could be made before AI arrived but also use the opportunity to show how AI helps our workflow when used right, amidst the negative news we sometimes here about it.
So I decided on a brand identity. The process of this wasn't linear, there were times I had to decide if I had to use an asset or if it followed what I wanted to communicate in the design.
I had a number of sketches and ideas penned down before I started on creating the assets so I knew, to get the right assets, I had to give the right instructions.
When it came to fonts, mockups, images, sound, illustrations (mascot). All were generated in @Envato.
I pictured the brand as one a client would use so I worked with clarity on the project.
This is my first use of Envato and I'm really impressed with the output.
I made the decisions but Envato definitely helped with ideating and creation.
This was fun!
P.S.: It was my first time using envato so I had to watch a couple of YouTube videos and read a couple of articles to get started 😆
Video tryouts :)
There's a $50,000 design challenge running on Contra right now, and most people are misreading the brief. Let me fix that with my own entry.
The Envato challenge isn't about make something with stock and post it, It's a workflow challenge. They want to watch you take Envato's library into a real project, in whatever tool you work in, and show the decisions you made along the way. The walkthrough is the entry. The final asset is just the evidence.
So here's mine: Marigold°, a brand identity for a summer general store that doesn't exist. Nighty and Swash Daisy for the type, Elements photography setting the visual standard, paper, grain and Envato Audio in the final work.
I curated stock into a standard before generating a single image, then rejected every AI generation that didn't belong and put it together.
I mean, $12K first prize, five more $5K categories, and joining gets you a free month of Envato's Plus plan with unlimited downloads and 100 AI generations. Entries close Saturday night PDT.
Some close ups
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push past the cold, mathematically sterile outputs of AI and inject real emotional luxury into the visual assets.
The Process:
The Spark: I used AI generation to start exploring shapes, but the initial outputs felt emotionally empty and lacked structural balance.
The Human Touch (My 'Human by Design' Moment): I stripped out the generic, messy layouts and manually rebuilt the logo's geometric structure in my design suite. I chose a sophisticated, sharp custom typography layout to bridge the gap between high-end architecture and human warmth.
The Final Polish: Using Envato Elements, I sourced cinematic stock footage, deep Foley sound design effects, and professional mockups to build a fully realized brand ecosystem that feels grounded in the real world.
AI is an incredible starting block, but it takes human taste, eye for detail, and instinct to make a brand truly powerful.
Check out the full workflow breakdown and the final high-res brand kit below 👇
This is stunning!!!
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