The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Creating a brand identity for Scrib - A Journaling App
I liked the title 'Human by Design' for this @Contra HQ x @Envato challenge. I thought why not create something that could be made before AI arrived but also use the opportunity to show how AI helps our workflow when used right, amidst the negative news we sometimes here about it.
So I decided on a brand identity. The process of this wasn't linear, there were times I had to decide if I had to use an asset or if it followed what I wanted to communicate in the design.
I had a number of sketches and ideas penned down before I started on creating the assets so I knew, to get the right assets, I had to give the right instructions.
When it came to fonts, mockups, images, sound, illustrations (mascot). All were generated in @Envato.
I pictured the brand as one a client would use so I worked with clarity on the project.
This is my first use of Envato and I'm really impressed with the output.
I made the decisions but Envato definitely helped with ideating and creation.
This was fun!
P.S.: It was my first time using envato so I had to watch a couple of YouTube videos and read a couple of articles to get started 😆
Mockups ✨
That bag is cute and cool at the same time! Loving that warm orange tone, works really well with that textured cottage white.
Video tryouts :)
Awesome!
Thanks Diana!
Love this 💪
Thank you!
Thank you!
Played around a bit more to end the challenge :)
Okay, bye 😂
Aww, the mascot is so cute
Thank youuuu
Nice
Thank you!
A warm and polished entry with nice colour tones and good use of negative space, well done!
Thank you! Glad you like it
Classy 👌
Thank you!
That's actually really cute!
Thank you so much!
Love the approach. AI generated the assets, but the creative direction still came from you—and that's what makes the final result stand out. Great work! 👏
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful
Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial
A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
9 voted
64%
5 voted
36%
14 votes
Closed
I’ll go with option A, because it’s highly all the elements in your hero, and color combination goes very well all together.
I love this
Hello Guys!
New day, new animated post here! One of my favorite branding projects
The contrast between the clean black system and that glowing orange 3D style works really well. Feels like an identity that could carry across product, web, and social without losing its character. Nice work, Artur.