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BM LUXURY – From Minimal Sketches to Luxury Brand Identity ✨
Left: Final Presentation – VIGOYORK Style Gold Luxury Concept
Right: Initial BM Monogram Sketches – My Hand-Drawn Process
For this project, I focused on creating a timeless luxury feel.
Started with 6 minimal BM letterforms, then refined into a premium gold system with tote bag, box, business cards, and website.
What I delivered:
→ Minimal BM Logo Exploration
→ Luxury Brand Identity
→ Packaging & Mockups
→ Brand Guidelines
Tools: Illustrator, Photoshop, Figma
#BrandIdentity #LuxuryBranding #BMluxury #LogoDesign
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
Same design. Which palette? 👀
You picked your favorite preview last time. This time, I’m putting the colors to the vote.
One body-care packaging concept, with the same typography and composition:
A · Rose Cream, Strawberry Sorbet + Plum Jelly
B · Lime Mousse, Coconut Cream + Plum Jelly
Which would you choose and what does it make you feel about the brand?
Both palettes use colors and matching ingredient textures from DCS 654, my library of 654 dessert-inspired colors.
Take a closer look: dcs.mariya.design
7 voted
44%
9 voted
56%
16 votes
Closed
B is absolutely stunning 🎉🎉🎉🎉
Great job Mariya❤️
Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?