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Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.
The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.
We combined a soft, atmospheric palette with flowing patterns inspired by city skylines, circuit boards and natural forms. The result is a flexible identity that works across the physical store, packaging, digital touchpoints and brand guidelines.
Building a brand for what’s next? Let’s work together!
Good work👏🔥🔥
I love the animation 💙 Did you do it on AE?
Thank you! It's a combination of Spline and AE
You are welcome and thanks for the info
This color palette is a breath of fresh air. Subtle and elegant + the logo is lit!!!
Much appreciated!
awesome !
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Great stuff, man.
Over the past couple of days, I designed and built Studio Étoile, a fictional Paris-based architecture and interior design studio that reimagines Parisian heritage through a contemporary lens.
The goal wasn't to create the flashiest website, but to craft an experience that felt premium, refined, and timeless.
Every decision - from the typography and copy to the textures and imagery - was made to support that vision.
It was my first time using Squarespace, and I built this project using -
- Fluid Engine
- New Finish Layer (Block animations, Transforms, Stacks and Custom Fonts)
- Custom code
Check it out - https://point-magnolia-2jdd.squarespace.com/
Password - studio
Squarespace DevelopmentWeb DesignEnvatoFigmaSquarespacesquarespacechallengeSquarespace Website Design
This feels incredibly refined, especially for a first Squarespace build. I really like that you prioritized restraint, atmosphere, and consistency over adding motion everywhere. The typography, textures, and Parisian architectural direction feel very intentional. Beautiful work, Ashwini! Good luck
Introducing Decksmith, an AI-powered presentation platform that transforms rough sketches, prompts, documents, and existing slides into professional, on-brand presentation decks in minutes.
By combining AI generation with optional expert review, Decksmith delivers presentations that are visually polished, strategically structured, and tailored to the audience.
I designed and built the landing page using Finish Layer's advanced capabilities to achieve a polished, production-quality experience.
I leveraged the Layers Panel to precisely control element stacking, especially in the hero section, ensuring the correct elements appeared on top while background elements remained behind to create the desired depth and interaction.
I used Mobile Overrides to hide elements that exist on desktop but are not necessary for the mobile experience, allowing for a cleaner and more optimized mobile layout.
I applied Block Animations & Transforms to add interactive elements and visual polish across almost all sections of the landing page.
I used Custom Font Uploads to apply specific font styles for unique elements, such as the scrolling marquee text.
Tools: Squarespace · Figma · ChatGPT · iMovie
Life Demo:
https://decksmith.squarespace.com/
Password:
decksmith
This looks amazing!