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Over the past couple of days, I designed and built Studio Étoile, a fictional Paris-based architecture and interior design studio that reimagines Parisian heritage through a contemporary lens.
The goal wasn't to create the flashiest website, but to craft an experience that felt premium, refined, and timeless.
Every decision - from the typography and copy to the textures and imagery - was made to support that vision.
It was my first time using Squarespace, and I built this project using -
- Fluid Engine
- New Finish Layer (Block animations, Transforms, Stacks and Custom Fonts)
- Custom code
Check it out - https://point-magnolia-2jdd.squarespace.com/
Password - studio
Squarespace DevelopmentWeb DesignEnvatoFigmaSquarespacesquarespacechallengeSquarespace Website Design
I like that artistic old painting type of visuals so much. Loader, font choice and visuals are truly amazing. Good work!
Thank you :)
This feels incredibly refined, especially for a first Squarespace build. I really like that you prioritized restraint, atmosphere, and consistency over adding motion everywhere. The typography, textures, and Parisian architectural direction feel very intentional. Beautiful work, Ashwini! Good luck
Thank you, it definitely was a great learning experience!
very clean work
Thanks :)
This is a great reminder that premium design comes from clarity and consistency, not excessive effects. Nicely done.
Thank you :)
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I’ve always liked products that solve a very specific problem instead of trying to do everything.
So for the Lovable Challenge, I picked a simple question that event-tent rental businesses hear all the time:
“Can I book a tent for my wedding?”
The problem is… a tent can’t really be booked until you know if the whole event will work.
How many guests?
How much usable space?
Tables? Dance floor? Bar? Stage?
Will the layout actually fit?
Can the crew set it up and pick it up on time?
Usually, the owner has to figure all of that out manually through messages, calls and calendar checking.
So I built TentFit — a spatial booking experience for event tent rentals.
The customer starts by planning the event, then maps out the space and everything they want inside it. TentFit checks the layout and highlights conflicts.
And instead of just saying “doesn’t fit,” it helps solve the problem:
Switch the tent. Move the layout. Remove an element.
Once everything works, TentFit checks the logistics and turns the final setup into a booking.
The goal was simple:
Make the customer’s decision easier, and make the owner’s job easier.
The flow is basically:
FIT → FEASIBLE → BOOKED
I had a lot of fun building the spatial planning part of this one.
X/Twitter post: https://x.com/brjanov/status/2105630218492731501?s=20
Built with @Lovable
#LovableChallenge #ProductDesign #UXDesign #NoCode #SaaS #WebDesign
Nice stuff!
Atmospheric, and it was the photography that decided it. A lamp is a product you buy for what it does to a room, so seeing the warm glow pooling across a dark surface sells the feeling before the layout even registers. Sculptural is gorgeous but shows the object, Atmospheric shows the outcome.
Good Boy Studio –– Less back-and-forth. More tail wags. 🐶
THE PROBLEM
You become a dog groomer because you love spending your days with dogs. And then somehow you spend half of them answering:
How much is a groom?
Which service does my dog need?
Do you have anything available tomorrow?
How long will it take?
Where are you located?
Can I reschedule?
My dog hates baths. Is that a problem?
He might bite… but he’s really friendly!
You get the idea. 😅
For a small grooming studio, all that back-and-forth takes time. And for customers, having to message or call just to figure out prices, availability, and booking isn’t exactly the smoothest experience either.
So I started with a simple question:
What if the website could answer most of those questions instead?
THE GOAL
I wanted to create a grooming website that wasn’t just cute dogs and a Book Now button.
The goal was to give customers everything they need to go from “My dog desperately needs a haircut” to “Great, we’re booked!” without having to send a single message.
And because dog grooming is supposed to be fun, the website needed some personality too. No boring scheduling software. No corporate pet-care aesthetic. Just a friendly, playful experience that feels like the studio behind it.
THE SOLUTION
Meet Good Boy Studio — a playful grooming website with a complete booking experience built right into it.
Customers can first explore four clear services: Full Groom, Bath & Brush, Puppy Groom, and Nail Trim, with the important information available before they start booking.
Then it’s just four steps:
01. Pick a service
Choose what your pup needs.
02. Tell us about your dog
Name, breed, size – all the important fluffy details.
03. Find a time
Choose a date, see available time slots, and pick a groomer.
04. Almost there
Add contact details, review everything, and secure the appointment with a deposit.
The available slots also account for the duration of the selected service, so customers only see times that actually work for their appointment.
And clicking Confirm isn’t the end of the experience.
After booking, customers get a clear confirmation, can add the appointment to their calendar or reschedule it, receive an automatic reminder before their visit, and even get a little nudge when Archie starts getting fluffy again. 👀
THE RESULT
The result is a website that does all of the talking for the groomer.
Customers know what they’re booking, what it costs, when to show up, and what happens next. The studio gets fewer repetitive questions and less scheduling back-and-forth.
Which hopefully means more time spent grooming dogs... and less time answering “How much is a groom?” for the fifth time that morning. 🐕
Less back-and-forth. More tail wags.
Built with Lovable for the Contra × Lovable Challenge. 🧡
P.S. Sorry if the video is a little cringe 😂 I tried my best. But I had a lot of fun making it, and honestly, that’s part of the challenge too.
Wonderful craftsmanship! 💙