Berry Loops - Visual Identity & Packaging Berry Loops is a fun and energetic juice brand crafted exclusively for berry lovers. It celebrates the playful, bold, and vibrant spirit of 4 berry flavors and the first name of flavour is blueberry bash. For the logo, I created a custom wordmark that balances playful curves with bold, clean lines, capturing the brand’s energetic and refreshing feel. The loop in the letter 'b' forms a berry leaf, subtly reinforcing the brand’s focus on natural flavors. When designing the packaging, I wanted each can to feel like a character in a berry band, each with its own attitude and vibe. I illustrated four unique berry characters, each with a distinct personality – the chilled-out Blueberry Bash with headphones. The character designs were inspired by retro mascots, giving them a nostalgic yet modern feel.