A complete branding and packaging project for Hayat Juice. I designed the brand logo, juice packaging, product mockups, tripod designs, and billboard advertisements, creating a consistent and eye-catching visual identity across the brand.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro