Two cuts of the same opener for Pletor 2.0. Same copy, same timing, different composition.

In the first one the words sit at opposite corners and the product cards drift in loose. In the second the cards arrive as tight stacks and the words swap corners.

I keep going back and forth on which one reads faster.

Vote in the comments, 1 or 2.

2 for me. The tight stacks give the eye one clear place to land, so the message reads quicker. The loose drift in 1 looks beautiful but I found myself chasing the cards a bit

While updating old case studies, I found this 4-product concept from 2023.

It was created for early market / investor testing before the product direction changed completely.

The brand never launched like this, but I still like the system.

Which version would you have taken forward?

The sachets or the boxes? Or maybe sachets inside boxes...

sachets