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Redesign is one of my favorite services, and not because of the visuals.
Most of the time, the real problem is the messaging—content written for the wrong audience, or for no one in particular. Sometimes the user doesn't even realize the information is meant for them.
That's exactly what I found with Collekt.ai.
The project wasn't just a visual refresh; it was a repositioning. I moved them from a lightweight SaaS tool to an enterprise AI infrastructure: a completely different weight, a different tone, a different promise.
The challenge: two audiences, one design.
Banks needed trust, compliance signals, and operational clarity.
Investors needed scalability, technical depth, and defensibility.
Both had to feel spoken to directly without the design feeling split or unfocused.
The hardest part, for me, was the hero section.
The hero is where you get one shot to make someone understand what a product actually is. I don't just want it to look good. I want it to mean something.
The client came in with a rough idea. (first image) I took it and turned it into a visual concept that communicated the message clearly and sold the vision back to them before a single word was read.
The thinking behind the illustration is in the case study. Worth a look if you're into that kind of thing.
Powerful project. You’ve managed to turn information into a compelling visual story.
Thank you, it’s nice to hear that !
Nicely done
thank you!
The network for creativity
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Light mode but to improve accessibility a bit I would tweak the white text to black on the yellow background.
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Such a great design! Well done
Happy update-the-profile day. This project finished WAY too long ago, but it's better late than never to update the portfolio! This project was a long time coming with a lot of iterations with the client.
It's still only in it's landing page mode as he is still developing his business, but trust that there is so much infrastructure built into the site that you can't see yet.
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