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I designed and built a professional Podia website and online course ecosystem for Jodi White, a therapist, coach, author, and specialist in love addiction and codependency. The project focused on creating a clear, trustworthy, and engaging digital experience that could bring together her personal brand, educational content, coaching and therapy services, online courses, resources, and audience-building initiatives in one centralized platform.
The challenge was to create a website that could serve different types of visitors while keeping the user journey simple. Someone discovering Jodi for the first time needed to quickly understand who she is, what she specializes in, and how her work could help them. At the same time, existing followers needed an easy way to access her courses, resources, free workbook, and other offers.
I structured the website around education, trust, and clear pathways to action. The experience guides visitors from learning about love addiction and codependency, to understanding Jodi's expertise and approach, and then toward the most relevant next step—whether that is exploring therapy, coaching, enrolling in a course, downloading a resource, or joining her email community.
Within Podia, I focused on creating a cohesive website structure, organizing the content and offers, presenting the educational and course experience clearly, and maintaining a consistent visual identity throughout the site. I also incorporated strategic calls-to-action and resource sections to support audience engagement and lead generation.
The final result was a centralized digital home that connects Jodi's expertise, services, educational content, courses, and resources into one professional experience. Rather than functioning as simply an informational website, the platform was designed to support the full journey from discovering her work to engaging with her educational products and services.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Need a custom site that clearly communicates the value of your framework and converts visitors into clients? Send me a message and let’s discuss your project!
Amazing work!
Just had some free time, so I built and published my very first Framer template!
If you're looking for a clean, modern starting point for your next project, feel free to check it out. I'd love to hear your feedback!
Get the template here →
great
Which button do you actually want people to press?
Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.
1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.
2 – One primary, one quiet. "Book your stay" stays solid; "Explore cabins" drops to a ghost. Now there's a clear first move and a calm backup.
Hierarchy isn't about adding emphasis - it's about turning one thing down so the other can lead.
Do you give the main CTA a clear winner, or keep the options equal?
6 voted
10%
57 voted
90%
63 votes
Closed
one solid one ghost, every time