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Sketched for a premium agro tech brand. Currently looking for a way to incorporate v (the first letter of the brand) and f
#tastetest
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you rebrand in a market where everyone says the same thing? 🧠
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
Looks amazing! Such a smart rebrand!
I rarely hit 1k impressions, but I keep posting anyway ✌️
Recently I was looking back at some of the logo projects I’ve worked on
A brand identity system for a concrete manufacturer, pushing the raw material into a new visual language.
Beautiful execution. It’s always exciting to see industrial materials translated into a cohesive and powerful brand system.
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