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RUWAM — Logo & Brand Mark Design
A modern wordmark and icon system created for RUWAM, blending a sharp geometric monogram with elegant serif typography. The icon uses clean, angular linework to form a distinctive abstract "M" shape, designed to work as a standalone brand mark across app icons, packaging, and social avatars. Paired with a refined high-contrast serif typeface for the wordmark, the identity balances a bold, modern feel with timeless sophistication.
The logo was built to be fully versatile — shown here in both a light and dark (deep maroon) variation to demonstrate flexibility across different brand touchpoints, from print to digital.
Deliverables: Primary logo, icon mark, color variations, light/dark applications.
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Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website.
I’ll be sharing the final result soon, and I think the difference will be interesting to see.
What do you think?
Great!
MAE — Art Direction & Brand Visual Identity
A visual identity concept developed for MAE, built around the idea of “Controlled Energy — Movement in Contrast.” The direction explores the tension between individuality and constant movement, using a sharp central subject surrounded by blurred figures to create a strong visual narrative.
The Challenge
The goal was to create a visual language that felt distinctive, contemporary, and emotionally engaging without relying on excessive graphics or conventional branding. The challenge was to communicate movement and energy while keeping the brand feeling refined, minimal, and controlled.
The Solution
I developed an art direction centered around contrast — stillness vs. movement, focus vs. distraction, and individuality vs. the crowd.
The orange environment creates a bold visual signature, while the motion-blurred silhouettes represent the constant movement surrounding the individual. The sharply focused central figure becomes the visual anchor, communicating confidence, identity, and control.
The same visual language was then extended into the brand composition through minimal typography, logo placement, graphic symbols, and structured spacing, creating a system that can work across campaigns, social content, editorial layouts, and brand communications.
My Role
Art Direction · Brand Identity · Visual Concept · Graphic Design · Typography · Brand Composition
I was responsible for developing the visual concept, defining the art direction, establishing the graphic language, and translating the concept into a cohesive brand presentation.
Concept → Art Direction → Visual System → Brand Application
Logo DesignProduct DesignAdobe IllustratorAdobe PhotoshopAdobe Premiere ProBrand DesignVisual Designvisualidentity
Using the motion-blurred figures as the system's way of encoding the brand world around the individual is a clean way to carry the concept into every touchpoint — the contrast is doing the narrative work instead of added graphic elements. The orange read as a deliberate move to...
Branding design and Framer Development for an AI real estate tool
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amazing work!🚀