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This is mixed media, which includes printed presentations, as well as digital presentations, UI design, and website and social media brand consistency.
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A self-initiated technical design sample created to demonstrate a clear, structured Tech Pack workflow for a simple womenswear style.
The project translates a basic tee into organised product-development documentation, including front and back technical flats, construction callouts, Bill of Materials, base-size measurement specifications, artwork placement, colour information, and development tracking.
The goal was to show how even a simple garment can benefit from clear technical documentation that supports pattern development, first sampling, and communication across the product-development process.
Scope shown in this project
Technical flats
Construction callouts
Bill of Materials
Points of Measure
Base-size measurement specifications
Artwork placement
Colour and trim information
Commentary / development tracking
Project type: Self-initiated sample
Role: Technical Design · Tech Pack Development
Category: Womenswear / RTW
Note: Pattern making, grading, physical sampling, and manufacturer validation were outside the scope of this sample.
The development tracking section stands out, most tech packs I come across skip that and just assume everyone's reading from the same version. Curious whether that came from a real manufacturer mixup you'd dealt with before, or just wanting to be thorough on a self-initiated piece.
OBSIDIAN — Performance Hypercar
A dark, minimal concept built around speed, precision, and aggressive typography.
oddly enough, i never would've described the type here as aggressive, it simply feels intentional & driven, as the copy states!
VERDÉA — Apricot Preserve | Brand Identity & Packaging Design
VERDÉA is a conceptual premium orchard preserve brand created around the idea of natural ingredients, small-batch production, and timeless craftsmanship.
I developed the visual identity and packaging system for VERDÉA’s Apricot Preserve, focusing on an elegant, organic aesthetic with a warm and sophisticated character.
Scope of work:
• Brand identity
• Logo design
• Packaging & label design
• Product illustration
• Brand layout system
• Product mockups
The visual direction combines a muted botanical palette, refined typography, hand-drawn apricot illustrations, and subtle natural elements to create a premium yet approachable shelf presence.
Brand DesignGraphic DesignAdobe IllustratorAdobe InDesignAdobe PhotoshoplabeldesignpackagingdesignbrandidentityLogo Design
Such a clean and amazing design! Great job on this beautiful work. 😍