Started Ovum with painted specimen-egg illustrations and a wax-seal logo. Killed almost all of it.

Kept one hand-drawn wordmark and five colors, rebuilt the whole campaign in 35mm film — honey oil mid-pour, skin, candlelight. Same brand, completely different eyes.

Check it out

This looks so high end, love how everything is tied together, how did you produce these films? They look super clean.

COCOA PULSE — Modern Choco-Pie Snack Brand Direction COCOA PULSE is a chocolate-coated marshmallow pie built for people who snack with intention — the kind of snack you post before you eat. The visual direction breaks from nostalgic choco-pie packaging entirely, built on "The Pulse" — a ring motif pulled directly from the pie's own cross-section, turning the product's inside into the entire identity system. The Pulse Ring: concentric rings representing chocolate shell and marshmallow core, doubling as a heartbeat icon, derived directly from the product itself. Color is Deep Cocoa, Marshmallow Cream, Pulse Pink, Toasted Caramel, and Signal Yellow — with a radial Pulse Pink→Deep Cocoa gradient applied only to the ring motif and hero moments. Imagery is bold, saturated, hard-flash contrast — chocolate drip caught mid-fall, marshmallow stretch frozen mid-pull, macro cross-section reveals. This is what intention looks like when you snack.

M N LOKESHWAR REDDY, Creative Director

Link to the full project: https://www.behance.net/gallery/253969179/COCOA-PULSE-Modern-Choco-Pie-Snack-Brand-Direction