Project Title

PDQ Chicken — Restaurant Website Redesign

Short Description

A modern, mobile-friendly restaurant website concept designed to showcase the menu, communicate the brand story, highlight food visually, and make it easy for customers to take action.

Project Overview

A restaurant website redesign concept for PDQ Chicken, focused on creating an engaging digital experience for customers looking to explore the menu, learn about the brand, find a location, and place an order. The design emphasizes strong food imagery, simple navigation, clear menu organization, and prominent calls to action. PDQ currently operates locations across states including Florida, North Carolina, and New Jersey.

What I Did

-Designed the overall restaurant website structure -Created a modern food-focused visual direction -Organized the menu into easy-to-browse categories -Designed an engaging About/Brand -Story section -Created a food gallery section -Added location and contact pathways -Designed clear ordering/reservation-style CTAs -Improved website navigation -Created responsive layouts for mobile and desktop -Focused on visual hierarchy and user experience -Designed prominent conversion-focused buttons

Services / Skills Used

Squarespace Website Design Restaurant Website Design Website Redesign Responsive Web Design UI/UX Design Squarespace Development Mobile-Friendly Design Conversion-Focused Design Content Structure Landing Page Design

The Problem

Restaurant customers typically want to find important information quickly—especially the menu, food options, location, ordering information, and contact details. The challenge was to create a website experience that makes this information easy to discover while using strong food imagery and clear navigation to keep visitors engaged.

The Solution

I created a clean, image-led restaurant website structure that puts the customer's most important actions first. The redesigned experience organizes the menu into clear categories, introduces the restaurant's story, uses food photography to create visual interest, and places strong calls to action throughout the website. The design is also responsive so customers can browse the menu and interact with the website comfortably from their phones.

Main Features

🍗 Menu

A structured menu experience showcasing categories such as chicken tenders, nuggets, sandwiches, salads, sides, sauces, shakes, and drinks. � PDQ Chicken

📖 About

A dedicated section explaining the PDQ story, brand values, and restaurant experience. PDQ says it was founded in Tampa in 2011 and focuses on fresh, made-to-order food and community involvement.

📸 Gallery

A visually engaging food gallery designed to showcase signature dishes and create a stronger appetite appeal.

📍 Reservations / Contact

Clear contact and location pathways that help visitors find a nearby restaurant and take the next step. PDQ's current location finder lets users search by city, ZIP code, or address.

📱 Mobile-Friendly Design

A responsive layout optimized for customers browsing on smartphones, making the menu, location information, and CTAs easy to access.

Professional Project Description

PDQ Chicken — Restaurant Website Redesign A modern restaurant website redesign concept created to deliver a more engaging and user-friendly digital experience for customers. The project focused on making the menu easier to explore, strengthening the restaurant's visual identity, presenting the brand story clearly, and creating intuitive paths toward ordering, finding a location, and getting in touch. I focused on website structure, responsive design, menu presentation, visual hierarchy, UI/UX, mobile experience, and conversion-focused calls to action. The result is a clean, image-driven restaurant experience designed to help visitors discover the food, understand the brand, and quickly take action.