I tried experimenting a little with my previous design. I changed the fonts and background a bit....I tried experimenting a little with my previous design. I changed the fonts and background a bit....
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Both versions have a strong editorial mood, but the new one feels a touch more resolved—the contrast gives the type room to carry the story. The comparison makes the refinement really easy to see.
New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.
Labelling each version with its heading and body stack makes this answerable: the choice is one family versus a serif pairing, not just which one looks nicer.
New design, no contest. The old one whispers, the new one actually walks into the room. That lighter grain lets MARA VOSS breathe instead of drowning in the black.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?