Crocs

Campaign and brand content for a global footwear icon built on self-expression, comfort and bold color.

Creative direction for Crocs across campaign, social and retail touchpoints, translating the brand's playful attitude into a consistent visual language for the local market.

Crocs is a brand that wins by being unapologetically itself, and this direction leans in without turning into chaos, the cloud-white clog floating in the sky next to the hot pink beach shot is exactly the right amount of absurd. Self-expression, comfort and bold color all read in one scroll. Fun, confident work.

Mosaic: Curated Web Design Gallery

Mosaic is an internal Huehaus project: a gallery that features one standout website a day. We built it because we spend a lot of time looking for good references and wanted a place that only showed work we'd actually recommend. Every site is picked by hand.

The site is built in Framer. The layout is a simple grid that stays out of the way, with filters for 18 categories like Agency, Bold Type, Editorial, Minimal, and Dark Mode, so you can get from browsing to a specific reference quickly.

Outcome: Mosaic is live and updated daily. It gives designers a reliable place to find references and gives Huehaus a presence in the design community, while showing what we can build in Framer. It's one of the original 128 sites featured in Framer Gallery.

Amazing work!