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This writing sample is a practical lifestyle article created to help busy women discover simple and realistic ways to prioritize their well-being. The article uses a clear, friendly, and engaging tone while providing actionable self-care tips that readers can easily incorporate into their daily routines. It demonstrates my ability to create informative, reader-focused content that is easy to understand and enjoyable to read.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few weeks ago, I shared a little preview of this project here and it received so much love from the community. I really appreciate all the support 🤎
The full case study is now live. You can see the process behind this homeware brand identity and the development of a timeless visual world for a lifestyle brand.
Hope you enjoy exploring it!
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Brand exploration for Balance, a science-backed mindfulness platform for modern teams
That teal-to-white gradient across the watch face, phone screens, and the Balance wordmark all feels so cohesive, especially with "breathe better, work better" anchoring it. Did the messaging app integrations (Discord, WhatsApp, Slack) come from the client's brief, or was that...
Product Lifestyle Visual
Created a natural lifestyle setting while keeping the product and branding as the main focus. Clean, realistic, and designed to feel like an authentic brand photograph rather than a typical product mockup.
#ProductDesign #LifestyleVisuals #ProductPhotography #CreativeDesign
Keeping the label facing camera in every shot — hand, table, breakfast scene — reads as a deliberate call to prioritize brand recall over photographic candor, which is the right trade for a product still building recognition.