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If your food brand looks “premium” but nobody remembers it, the branding failed.
GWADA SOUL did not need another safe food identity.
It needed a brand people could recognize in seconds.
So we kept the system brutally simple.
🔵 Denim Blue for confidence, heritage and depth
🟡 Amber Yellow for warmth, energy and appetite
Then we built everything around that contrast.
Custom expressive typography.
Hand-drawn Caribbean-inspired graphics.
Bold packaging.
Simple patterns.
A visual language that actually feels alive.
The goal was never to make GWADA SOUL look expensive.
The goal was to make it feel unforgettable.
Because strong branding is not about adding more.
It is about giving people one feeling they cannot confuse with anybody else.
That is what turns packaging into recognition.
And recognition into sales.
If your food, beverage or hospitality brand looks good but still feels forgettable, that is usually a brand system problem.
I help brands fix that.
Available for brand identity, packaging and visual system projects.
Drop me a message if you are building something people should remember.
#BrandIdentity #PackagingDesign #FoodBranding #BrandDesign #VisualIdentity #CreativeDirection #GraphicDesign #PackagingDesigner
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I wrote a great hook for this one..
That's a fib, but here's a truth, you sell more when you fit into your customers' routines.
Need an example? Afters is for finding underground parties in Berlin. There are so many ways people can find parties from Resident Advisor to posters on lampposts.
The easy CTA for a brand like Afters is "Find Underground Parties in Berlin".
Short, clear, to the point,
But most people already search on Resident Advisor, how would that line convince them to change their behaviour and search Afters? Unfortunately being a "cooler" app doesn't motivate many people.
With a clear strategy, I delivered a way in that RA could never hope for.
Afters pulls from sources where line ups are posted last minute or after the event – Telegram groups, fan websites, Soundcloud – and being for people in the scene, they're the kind of folk who go to a party for the vibe and look up DJs after the fact.
So I did the opposite of what you'd expect.
If you want to know who you just danced to, ask Afters.
Instead of competing to be the place to find parties in the future, I found a key moment the target audience has a problem that Afters is uniquely positioned to solve and built the strategy around it. No one can compete, because no one else works like Afters.
Problem -> Strategy -> Branding
Love it!
Great work!
Rectio — Brand Identity
Brand Identity • Visual Direction • Business Cards • Mockups
A modern and minimal branding direction for Rectio, from visual identity to business card applications.
Created by Artonest Design Studio — artonest.design
