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I wrote a great hook for this one..
That's a fib, but here's a truth, you sell more when you fit into your customers' routines.
Need an example? Afters is for finding underground parties in Berlin. There are so many ways people can find parties from Resident Advisor to posters on lampposts.
The easy CTA for a brand like Afters is "Find Underground Parties in Berlin".
Short, clear, to the point,
But most people already search on Resident Advisor, how would that line convince them to change their behaviour and search Afters? Unfortunately being a "cooler" app doesn't motivate many people.
With a clear strategy, I delivered a way in that RA could never hope for.
Afters pulls from sources where line ups are posted last minute or after the event – Telegram groups, fan websites, Soundcloud – and being for people in the scene, they're the kind of folk who go to a party for the vibe and look up DJs after the fact.
So I did the opposite of what you'd expect.
If you want to know who you just danced to, ask Afters.
Instead of competing to be the place to find parties in the future, I found a key moment the target audience has a problem that Afters is uniquely positioned to solve and built the strategy around it. No one can compete, because no one else works like Afters.
Problem -> Strategy -> Branding
i love this concept & execution!
thanks so much!
Love this!
Wonderful, thanks!
Love it! 🎉
I appreciate it :D
Thanks! That insight was a real breakthrough, that was the point the brand stopped having competition because it was answering a real need in a real moment in the user's life
Upgoating this.... One of the best designs I’ve seen today. Really solid work
oooo my first ever upgoat, thanks so much!
pulling lineups from telegram and soundcloud is the interesting build
Totally, pulling from places where the scene lives
Love it!
Thanks a lot! Your stuff is suuuuuper nice as well 😍
Thank you!!
That's some killer work dude!
I appreciate it dude!
Checked out your stuff as well, I'm a fan!
Thanks a ton man!! I am new on here just figuring things out hahaha! How long you been at it? Both design work & contra itself?
How reliable is pulling set times and DJ identities from messy channels like Telegram chats or SoundCloud comments after secret parties? Is there any manual verification involved?
i like this
Thanks :)
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Design Sprint: ESCO Token
How do you build a brand for a business most people can't explain?
ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.
One sprint. Zero to an identity that works:
- Micro-design style: restraint over noise, shaped by European design discipline.
- Wordmark and symbol built to hold up anywhere.
- Full brand identity.
- Landing page ready for the go-to-market.
When a business is hard to explain, the brand has to do the talking.
Teaser below.
Wonderful craftsmanship! 🎯
If you're still figuring out what to build for the challenge, look at this one 💜
One line of copy does all the work. Retype the emergency, drop a new product behind the glass and it's a whole new ad. That's a template people will actually use.
Love it!
BREAK GLASS — an "In case of ___" ad template. Every product is somebody's emergency.
Retype the emergency (IN CASE OF MONDAY, HEARTBREAK, DEADLINE), drop a product PNG and a logo behind the glass, pick three colours and ship an 8-second 4:5 loop. Best for problem-to-solution...
I took the face off the brand.
A square block on a shoulder bar. One arch for legs. No eyes, no smile, no pose.
Then I cut the wordmark down to EDICAT and let a single hard light do the rest.
Discipline isn’t a performance. It’s a stance.
this is such strong work & a brilliant concept to build, kudos to you!