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A burger is never just a burger in advertising.
Designing experiences people can almost taste.
#BrandDesign #VisualDesign #FoodBranding #CreativeDirection #GraphicDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI built the foundation. Human instinct built the brand. 🏛️✨
Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.
As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.
The "Human by Design" Pivot:
While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.
From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.
AI is the spark, but human taste is the fire. 🔥
@envato @envatotuts
#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Looks great ✨
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Congratulations 👏 🎉
I created Purrberry 🍓🐾 for the Contra × Squarespace website design challenge.
A playful e-commerce concept for hand-knitted cat hats, built around the idea that every cat has a unique personality and every hat has a vibe to match.
For this project, I used Squarespace’s new Finish Layer, mainly exploring hover animations. I chose this approach because subtle, playful interactions felt like the best fit for Purrberry’s colorful, lighthearted atmosphere.
Explore the website: https://vibraphone-finch-wy57.squarespace.com/ (It may be a little slow in the products section)
Password: 1234
X post: https://x.com/muqaroow/status/2080291386885345283?s=20
The short walkthrough video is in the comments↓
this is too cute