A brief preview of the visual identity for an interior design agency that I've been working on recently.

When Maison Vérité approached me, they wanted a visual system that felt just like their interiors (architectural and deeply intentional) The concept was inspired by the keystone, the central stone of an architectural arch that holds the entire structure together. Just as the keystone gives purpose and stability to the arch, Maison Vérité gives meaning to the spaces they shape. If you look closely, the symbol also subtly intertwines the initials “M” and “V,” merging Maison and Vérité into a harmonious form.

Fellow designers and strategists, what do you think of this visual direction?

Cool

New project: a complete packaging line for Carfidant's three-stage Polishing Compounds.

The core challenge: the products had to read as one cohesive family while staying instantly distinguishable – because grabbing the wrong compound means under-correcting or damaging the clear coat.

The solution was a shared design system paired with a functional color logic that maps to each compound's aggressiveness, warm to cool:

🔴 Heavy Cut (red) — maximum cutting power 💗 Medium Cut (pink) — the transitional stage 🔵 Final Polish (blue) — gentle, high-gloss finishing

The result: a line where structure creates unity and color creates clarity.

Check it out

Love this! That color logic is so smart 😍