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Excited to share a recent identity project for Studio STE, an architecture and interiors studio based in Greenwich, CT.
We evolved the brand to feel warmer, more grounded and timeless, creating space for conversations around thoughtful, sustainable design without making sustainability the headline.
Really enjoyed bringing this one to life with Rebecca and the Studio STE team. ✨
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Sharing my UX/UI work for Lemonads, an AdTech platform designed to simplify Google Ads management. This case study explores how I turned complex advertising data into clear dashboards and intuitive workflows.
#ProductDesign #UXUI #AdTech #ui
Strong product-design thinking here—turning dense ad-management data into a calmer dashboard is no small task. The hierarchy and status cues make the workflow feel much more approachable.
The hardest part of redesigning my own site wasn't the design.
It was deleting the copy I wrote a year ago and admitting it sounded like nobody in particular.
Rebuilt the whole thing. Case study below.
Deleting a year-old version of yourself is honestly the hardest part of any self-rebrand, copy included. What made the old lines feel so anonymous in hindsight, was it the tone or just that it was written for nobody in particular like you said?
A new challenge arose before us, what style should we move into? More reserved, or, as we call it, "Glamour" 😁
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Option2, but it depends on what kind of brand this is.
