A few years ago, finishing a project meant exporting a Figma file with red arrows. Now it looks completely different, and I’m still figuring out what the “right” handoff even means.
I wrote about that shift on Medium: what I deliver now, what I’ve stopped doing, and why designing for machines is part of the job.
And the article got published in Bootcamp!
Curious what resonates (or doesn’t). What does your handoff look like today?
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
Check out my latest case: a 40-second launch film for Arch, a platform that lets you borrow against crypto without selling it. I handled it end - to - end, from concept and script to 3D, animation, and edit. Chrome objects, the real app, and one calm beat per idea.