For this project, I created the full launch film, from concept and script to styleframes, 3D, animation, and edit. Arch lets people borrow cash against their Bitcoin, Ethereum or Solana without selling it. With crypto, the hardest part is trust, so the film had to make borrowing feel calm and safe. Each claim in the voice-over gets one line of copy and one object. The product is shown through the real interface rather than abstract graphics.