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Meet the Power Couple Changing What Kids See on Their Bookshelves
When Stephanie and Muammar Reed couldn’t find diverse books for their biracial daughter, they built the store they wished existed. MiJa Books has since grown into a nearly seven-figure brand, bringing bilingual and multicultural children’s books to communities that largely had been overlooked by mainstream publishing.
A customer at MiJa Books’ brick-and-mortar store pulled Stephanie Moran Reed aside with an invitation: Come sell at our school. That two-hour back-to-school night outsold roughly a month of retail, and it redirected the entire company.
Stephanie and Muammar Reed started MiJa Books after they couldn’t find books for their daughter that featured characters like herself: biracial, part Mexican and part Black, bilingual, with textured hair. The business is now approaching seven figures, with school book fairs carrying 50% to 60% of revenue. Getting there meant reading the unit economics of four different channels, then engineering the winner up to a hard $5,000 minimum.
Here, both founders break down the acquisition math behind that choice, the two variables that raised their average fare, the margin floor that decides which schools they say yes to, and what happened when demand outran the operation.
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A high-end Kajabi landing page, built in just a few prompts with Pro Studio. 🌊
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Educational College Website | Modern Kajabi Web Design
This project was about turning a college's online presence from a digital brochure into something that actually enrolls students. They needed a website that loaded fast, guided visitors naturally, and made the leap from "I'm interested" to "I'm applying" feel obvious.
Built on Kajabi, so the whole thing runs in one system: no clunky add-ons, no plugins fighting each other, no inflated maintenance.
What went into it:
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Clear program and course pages that answer questions before they're asked
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pages, all built to convert, not just to look pretty
The part I care about most: it performs. Every section exists to move a prospective student one step closer to saying yes.
If your school, academy, or education brand is living on a dated site, that's my lane. Let's build yours.
