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Naughty Palettes Design needed a brand identity that matched its energy — bold, expressive, and impossible to ignore.
The mark is built around a flame character: a mischievous face embedded within fire, communicating passion, creativity, and a design sensibility that doesn't play it safe. The gradient moves from deep red (#FF1E00) through orange (#FF7A00) to yellow (#FFE600) — a deliberate progression that mirrors the intensity of the creative process from ignition to output.
Typography reinforces the brand personality. The custom-style wordmark is chunky, confident, and carries a streetwear-adjacent edge — sitting in contrast to the "Design" sub-brand treatment, which grounds the playfulness with something more structured.
The identity system scales cleanly across touchpoints. Business cards use the flame curve as a layout device, dividing the card into a branded front and clean reverse. Applied to merchandise — a black cap — the icon holds its own without the wordmark, proving the mark has the strength to function as a standalone asset.
Three words. One direction: Creative. Bold. Impactful.
The network for creativity
Join 1.25M professional creatives like you
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built a brand that sees the world twice.
real photography.
hand-drawn reaction.
one color: #CDF41D.
the illustration doesn't decorate the photograph.
it argues with it.
GLOSS*
NEW ENERGY ALERT
As we leave autumn 🍂 and head into winter🧣 here in Argentina, I keep thinking about how much freelancing celebrates momentum, growth, and doing more.
For the past months I have been chasing momentum and design frenzy, however, after being at the verge of burnout this season, I am aiming for something different: consistency & peace of mind.
I used motion blur in this visual to represent transition instead of rushing forward. Because sometimes the best thing you can bring to your work is not more energy but less noise.
What energy are you bringing into your next season of freelance work?
Love this
Every established founder I've worked with knew their brand had become a problem.
But none of them had ever calculated how much that problem was costing them.
They’d say things like:
"We look like a small shop. But we're not."
"I've been trying to grow for two years, but something keeps blocking me."
"They don't take us seriously."
It was clear what wasn't working. The cost wasn't.
Because nobody had ever stopped to ask the right question:
How many clients did you lose last year because they didn't trust what they saw?
How many dismissed you before you even got to speak?
When you look like an amateur, people assume your product is too. It's that simple.
My job doesn't start with design. It starts by figuring out what "looking small" is actually costing you, what keeping your current identity is costing you.
Only then does the design conversation make sense.
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