The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
not sure “brand designer” is surviving my current job description
AI has expanded what I can actually do myself so much over the past year.
strategy + identity + web + product + image and illustration libraries + creative direction...
“creative director” makes it sound like I’m not the one actually making everything either.
so... are we all having a bit of a job title identity crisis or just me? 😭
Lucie
The title defines the initial requirement of the job, but at the end, work itself says what you have done. Now come to your brand designer role. In the age of AI, brand designers and art directors are more needed. Now every brand must and does require a unique identity...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Are you still designing Brand Guidelines presentations from scratch?
I created this Mini Brand Guidelines template as a modular, editorial-style system built to help designers and studios present brand identity work with structure and clarity in no time.
Whether you’re delivering a new identity to a client or documenting internal brand assets, this template provides a confident, consistent framework.
Tap the link above to get it.
Clean and smooth, love it
Rofella - Brand Expressions
The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?
The little green dot moving through the grid is so satisfying